Design excites me because I feel inspired to make digital products – and the experience of using them – better. It’s important to me to help client stakeholders and design teams remain focused on the user. I have an enduring passion for using qualitative research and design thinking to make products or applications fun, easy, and habit-forming. I also believe the in the power of measuring designs through data analysis. And it never gets old building and testing prototypes to understand how designs are used by the people for which they are intended.

I like to donate some of my free time to designing websites for non-profit organizations to help causes that I care about. I work for EffectiveUI where no two days are ever the same.

I’ve known Elizabeth for many years. She combines talent with hard work; and a positive, easy-going manner with an admirable tenacity to get the job done. She will quickly become a trusted, integral part of whatever project she works on.

– Lee Sheldon, Writer, Game Designer, Associate Professor at Rensselaer Polytechnic Institute